Gofor appoints new head of marketing

Posted
by
Gofor
on
February 9, 2023

Gordon Ross joins the team to support our growth plans

Gofor appoints new head of marketing

We've appointed our new head of marketing!

Gordon Ross, a highly experienced marketing professional, joins from a combined role as head of marketing with customer journey consultants GoBeyond Partners and customer experience solution provider Webhelp.

Gordon will be involved in lots of projects across our business, providing the strategic marketing insights that will support our growth plans in the months and years ahead. This will include the ongoing development of our recently launched new website and wider re-brand, the promotion of our established fleet services and new propositions, including salary sacrifice for electric vehicles, and bringing marketing knowledge to our ongoing work to harness the combined potential of our customer, sales, and marketing platforms.

On joining the team, Gordon commented:

"I'm delighted to join the Gofor team in what will be an exciting time for the business. With new propositions, a refreshed brand, and a commitment to a transformative data strategy, all built upon an already well-established business, we’ve got the foundations in place to grow the company in the years ahead. I’m looking forward to playing my part in this."

Speaking of the appointment, Graham Lesslie, Gofor's managing director added:

"It’s great to have Gordon on board. He brings a wealth of B2B marketing experience gained across lots of different sectors; tapping into this expertise and his broad leadership experience will be a major asset as we look to grow Gofor across 2023 and beyond."

Find out more about Gordon in our Team section if the site.

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