Penderyn Distillery appoints Gofor as Salary Sacrifice partner

March 21, 2023

Our press release announcing Gofor's appointment to manage a new electric vehicle salary sacrifice scheme for Penderyn Distillery

Penderyn Distillery appoints Gofor as Salary Sacrifice partner

Gofor, the Edinburgh-based fleet management company, has been appointed to manage a new electric vehicle salary sacrifice scheme for Penderyn Distillery.

Penderyn Distillery is the home of the Welsh Whisky Company, which produces whiskies and spirits across two sites in the Brecon Beacons. The organisation has a strong sustainability ethos and had already installed free on-site electric vehicle (EV) charging for its staff. The creation of the new salary sacrifice scheme was the logical next step to encourage more employees into electric vehicles.

Stephen David, Chief Executive of Penderyn Distillery commented:

I’m excited that we are partnering with Gofor in bringing this additional benefit to our team – we are committed to encouraging green driving but providing electric charging is only the first step. This salary sacrifice scheme means all our employees can not only personally benefit but help us deliver on our net zero ambition.
The Penderyn Team outside the distillery

The salary sacrifice scheme was negotiated by Michael Hook, Operational Growth Manager at Gofor. Gofor offers a full fleet management service and has designed the scheme to suit Penderyn’s specific objectives. The goal was to make the switch to electric as simple and affordable as possible and remove any early termination risk through vehicle reallocation support. Gofor has already delivered the first electric vehicles to Penderyn.

Graham Lesslie, Managing Director of Gofor commented:

We are delighted to be partnering with Penderyn as they move towards a decarbonised fleet. We’ll be working closely with the team to ensure the scheme is fully embedded to encourage further employees to make the switch to an electric vehicle. Salary sacrifice is such a great way of getting an EV at an affordable price. We’re seeing very high demand for the scheme right now.

The British Vehicle Rental and Leasing Association (BVRLA) reports that salary sacrifice is currently the fastest growing funding method in the UK. Salary sacrifice enables employees to get into an electric vehicle at a competitive monthly rental thanks to national insurance and tax savings – it also brings employer benefits including talent attraction and retention.

Find out more about the Gofor and Penderyn Distillery salary sacrifice for electric vehicle scheme by visiting our joint case study.

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