Proactive: May2024

May 1, 2024

Salary sacrifice for electric vehicles driving growth in the fleet sector, Gofor on the road and some insight behind electric vehicle adoption

Proactive: May2024

It's proactive time again. Our monthly LinkedIn newsletter rounds up some of the biggest stories from Gofor HQ and the updates that will impact our customers, their businesses, their people, and their company vehicles.

Salary sacrifice for electric vehicles; driving growth in the fleet sector

The 47% year-on-year growth in salary sacrifice is certainly a trajectory we recognise. Indeed, it’s one we’ve surpassed within our own business over the last 12 to 18 months.

Iain Bennett, managing director, Gofor

Our MD, Iain Bennett provided comment on the continuing growth of #salarysacrifice for electric vehicles in the context of the broader broker market as part of this insightful look into the latest BVRLA leasing broker data in Broker News

Read the article in full at

Gofor on the road

Events season is in full swing with Gofor head of sales Paul Gordon and business development manager Dylan Benning Ardila attending the Commercial Vehicle Show in Birmingham, with account manager Paul Reeves checking in to The Great British Fleet Event in Milton Keynes.

Reflecting on his day at the Commercial Vehicle Show, Paul commented:

My key takeaway from the event was the importance of getting "bums in seats" (pardon the industry slang). Fleet decision-makers and drivers need to experience the benefits of electric vehicles firsthand to really drive van transition forward. Not only do EVs reduce driver stress, but they also make motoring more simple.

Check out Paul's full rundown of his day at

The data driving electric vehicle adoption

Our head of marketing and salary sacrifice for electric vehicles, Gordon Ross, shared the latest Geotab electric vehicle report, which states that two-thirds of the cars and vans operated by both public and private sector fleets in the UK could be switched to an electric vehicle.

It's always about the data and helping break through customers pre-conceived ideas of their EV adoption barriers, an excellent article and piece of research from GEOTAB

Geotab’s ‘Taking Charge: On the Road to an EV Future’ report is well worth a read.

Thanks for taking the time to read over Proactive for May.

Keep an eye on and our LinkedIn page for all our latest news, and a big thank you to all our clients, drivers, and partners for their continued support.

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