Proactive: Your Fleet Newsletter April 2025

Proactive is live for April 2025, this month covering accelerating EV adoption in UK fleets, with 54% of new business hires now electric and salary sacrifice uptake up 61% year-on-year, the UK government has reaffirming the 2030 ZEV mandate, giving fleets much clearer direction, and a bit of trumpet blowing to round thigs off. It's all below ⬇️

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EV adoption accelerates in company car and van fleets

The latest BVRLA Leasing Outlook reveals that 54% of new Business Contract Hire vehicles are now electric, with average CO₂ emissions dropping to 43.7g/km. Salary sacrifice schemes are up 61% year-on-year, making EVs more accessible across all pay grades.  But the used EV market still needs support — with calls for better incentives.

Read the report in full here

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Government reinstates 2030 ZEV Mandate deadline

The UK government has reconfirmed the 2030 Zero Emission Vehicle (ZEV) mandate, giving fleets greater long-term clarity. Targets are now backed by flexibility, but the sector must keep the momentum up. At Gofor, we’re helping SME businesses prepare their EV adoption plans stay ahead of policy shifts with data-led, real world fleet strategies.

Gofor CEO Graham Lesslie commented om the announcement:

First and foremost, I was critical of the previous government's decision to postpone the petrol and diesel ban to 2035, so I credit this government with providing the greater certainty that the fleet and wider automotive sector need by reinstating 2030 as the ZEV Mandate deadline.

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Read Graham's statement in full here

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Gofor recognised at Broker News Awards

We’re thrilled to be ‘Highly Commended’ in the Mid-Sized Broker category at the 2025 Broker News Awards! This recognition celebrates the effort of our people and the trust of our partners and customers - a huge thank you to everyone involved in getting us to this point.

Graham reflected:

An incredibly proud moment and a huge endorsement of the progress our business has made, not only in the last 12 months but in the last few years. A huge thank you to our people, our partners and, crucially, our customers

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Gofor marketing insight: Gordon Ross on B2B strategy

Our very own Gordon Ross, Head of Marketing and Salary Sacrifice, was a guest on The Scottish Marketing Network podcast. 💡 He shared insights on B2B marketing challenges, evolving buyer expectations, and the developing role of AI tools such as Chat GPT in marketing activity. Don’t miss this conversation if you’re looking to sharpen your own marketing approach.

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Ready to electrify your fleet?

We’ work with businesses across the UK to help make their transition to EVs as simple as possible. That's why we've published our latest guide, busting all those EV myths andgiving honest, accurate and actionable advice.

Download our EV myth busting guide here

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That's it for the latest edition of Proactive - thanks for taking the time to read over!

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