Supporting Mowi’s zero emissions aspirations

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July 12, 2023

Gofor and Mowi Scotland power up commitment to reducing fleet emissions

Supporting Mowi’s zero emissions aspirations

Mowi is the world’s largest producer of Atlantic salmon and its ‘Leading the Blue Revolution Plan’ includes transitioning to a low carbon economy.

To support this ambition, Mowi Scotland has partnered with Gofor to transition all its company cars to be zero-emission or hybrid by 2025, whilst holding the ambition to include all vans and pick-ups in this transition, as suitable vehicles become available.

The company has already begun its change to electric vehicles (EVs) and plug-in hybrid electric vehicles (PHEVs) and is now undertaking the installation of workplace charging at its sites. Originally deploying 7kw charge points, Mowi is now looking to introduce more rapid charging to its business as it seeks to meet the evolving demands of its low carbon fleet.

Dual branded Mowi and Gofor MG4 Electric on-site at Mowi's Fort William office.

Graham Lesslie, Managing Director of Gofor commented:

“We took a highly proactive approach to ensure that the switch to electric and hybrid was as smooth as possible for Mowi. The Gofor team set up test drives to get employees comfortable with EVs and we also facilitated workplace charge point installation to make running the vehicles really easy.
Our customer success team will support Mowi in the future with both vehicles and chargers as they transition to a reduced carbon fleet.”

Gofor has provided a range of fleet management support materials to assist Mowi during its decarbonisation process. These include strategic insight on the move to electric, creating an EV/PHEV fleet policy and driver guidance which highlights benefit in kind (BIK) savings.

The first fully electric vehicles - Citroene-Spacetourers - have already been delivered. The people carriers were selected as ideal vehicles to transport staff to and from work across two key highland routes.

Justin Blackie, Gofor Head of Customer Success and Allan Dennis, Gofor Customer Success Manager, are joined by Mowi's Rebecca Bashir, Senior Buyer and Ian Barret, Purchasing Manager, at Mowi's Fort William office.

Allan Macdonald, Area Manager for Mowi, explained:

“In addition to the clear environmental benefits from this move, thanks to the electric people carriers, it is now easier to transport staff to and from their place of work which will also help with recruitment in the future.”

Commenting on Mowi’s ambition to reduce its fleet carbon emissions, Ian Barrett, Purchasing Manager, said:

“The remote geography of our business makes it more challenging to reduce our vehicle emissions, but this doesn't limit our ambition.  We're making major differences wherever we can, the electric people carriers have been a great start, and with more fully-electric company cars planned, we’re clearly making great strides.”

Commenting on Mowi’s investment in on-site charge points, Ian added:

“We now have e-vehicle charging points at our head office in Fort William as well as our salmon hatcheries at Lochailort and Invermoriston – I can see from my office window the benefit our people are already getting from this! Our plan is to expand these charging points at our many business locations across the Highlands and Islands.”

On going investment in UK electric vehicle charging infrastructure means the number of public chargers continues to increase, a move welcomed by Gofor. Gofor is actively encouraging its electric vehicle customers to invest in workplace charging infrastructure and the business facilitates installation as part of its full fleet management package.

Find out more details about our ongoing Mowi and other partnerships in our case studies section.

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