Gofor appoints a new SME-focused Business Development Manager

August 30, 2023

Joanna Williamson joins the team to support grow our SME client base

Gofor appoints a new SME-focused Business Development Manager

We've appointed a new Business Development Manager!

Joanna, a highly experienced b2b sales professional with specialisms in delivering solutions for SMEs, joins from a senior sales consultant position with Concept Group, a provider of printing hardware, software and print managed services.

Joanna will focus primarily on developing new business relationships with prospective Gofor clients.  She will be responsible for working with these companies to understand their fleet challenges, introducing them to Gofor’s solutions to meet these challenges, including access to Gofor’s multi-funder model, proactive, relationship focused account management and its innovative driver and fleet technology.

On joining the team, Joanna commented:

"I’m excited to be joining the fleet sector at a time where there’s lots of positivity around business contract hire and electric vehicle transition. As a result, there’s lots happening at Gofor – I can’t wait to start meeting our customers and supporting their fleet ambitions."

Speaking of the appointment, Graham Lesslie, Gofor's managing director added:

"I’m delighted Joanna’s chosen to join Gofor. Having someone of her SME sales experience, who understands how to solve challenges and add value to SME businesses, will be a massive help to both our prospective clients and business development colleagues within the business."

Find out more about Joanna and the rest of the Gofor team here.

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